Approved by Jed of 12.7, using a blender as a pitcher is what 12 is all about.
Kennedy loves 12 and 12 loves Kennedy. Happy Valentine’s day to all. We hope your day was as sweet as ours.
David Terry, Director of Strategic Planning here at w+k gave us a great presentation on what he does here in the agency. Though he claimed to hate metaphors he presented us with at least 3 of them as he likened strategic planning to Bambi. He says his job is easy, but that is pretty hard to believe; he’s just really good at what he does.
What we learned: Identify the problem. Keep it simple. Advertising is not about manipulation.
This week we celebrated two birthdays and a goodbye. The first nascency memorial was for Bethany, our Illustrator guru and champion quaffer. The second was for Charles Dickens, that guy who hyped the great expectations of our mutual friend, David Copperfield. And sadly, 12.7’s Anastasia left the agency in search of something new.
We’re also working on a project that you’ll get to see in a few weeks (it’s probably definitely going to be finished), so get ready to have your minds grown.
stay cool,
12
Episode 101: Near Death Experiences
In the inaugural episode of Boaz & Megs in the Morning, Boaz, Megs and DJ Randy chat with guests about their death defying experiences. Featured guests include: Jim Riswold (W+K 12 Overlord), Andrew Dickson (W+K 12 Regular Lord), Ademar Matinian (W+K Studio Guru), and Chelsea Bauch (Fellow 12’er).
Tune into W+K Radio tomorrow at 9:30 am PST (12:30 pm EST) to catch 12.8’s very own Boaz, Megs and DJ Randy (Blakely) premiere their new morning talk show!
The Super Bowl was on Sunday. We all watched the game (well, most of us did) and paid extra special attention to the commercials because that’s the best part (well, some of us think so).
There were a lot of dogs and a lot of babies. There were some misguided spots based on misguided crowd sourcing. There were a bunch of pop culture icons (George Lucas made a lot of money). There was the usual bland dribble and predictable frat boy humor. There were a few timely references and well-executed ideas. There was a love letter to Detroit/Chrysler/America/Clint Eastwood’s voice [cue goosebumps].
Oh, and the Giants won.
The other day while picking up lunch at the food carts, we stopped by Donutorama. They impressed us with their unique concoctions (including a crème brûlée doughnut that gets blasted with a torch right before your eyes), and we brought a selection back to the office for an informal taste test. Responses were overwhelmingly positive although people were a little weary of their bubble-gum-flavored caffeine-infused Redbull doughnut. Last night the Donutorama folks surprised us with a whole box of their crème brûlée doughnuts – the perfect treat for a late night at the office. So thanks! And feel free to come by again!
