We’ve been thinking about our first client for almost 2 weeks. Today at 2, shit started to get a little bit real. We presented Jim, Byron, and Andrew 4 big ideas for the campaign.

Jim stood, stared, contemplated, and after 50 minutes, we had three directions to pursue. One had come from a discarded index card Jim fished out of a sea of mediocre ideas.

Now, we’ve got until Tuesday to figure out how to make these ideas work. If we don’t, we’ll be ridiculed.  If we do, we’ll be ridiculed.  With every move we make, we’ll be ridiculed. Stakes is way high right now.