Shown above: 

- Dan Wieden, David Kennedy, and Jim Riswold
- The Original W+K Rules
- WK12.8

To cap our first week in school, agency founders Dan Wieden and David Kennedy stopped by and shared bits of wisdom and a few industry anecdotes.

They explained the origin of Wieden+Kennedy’s agency rules which were scrawled by a colleague’s child and later found in a desk drawer. 

Insights like these are invaluable as we begin our 11 month journey as the class of WK12.8.

Read more about the rules and Wieden+Kennedy here:
http://blog.wk.com/2007/02/27/the_original_wk/